So…I’ve got some news…an update from the previous excitement!
I’ve had a logo made to my design, a sign, woven clothing labels, business cards and bought domain names for SONNET by Sarah Poland.
However, in a David and Goliath scenario, I’ve been pressured into changing my natural dyed clothing brand name (before it’s even launched).
We hear about insecure, avaricious big companies working to squeeze out independents, putting pressure on them in some way with their big buck budgets.
Well, they object to my use of the word sonnet in the name SONNET by Sarah Poland.
It’s JD Sports. They have an in-house, fast fashion, sports wear line who use virgin plastic (polyester) and high production.
It’s called Sonneti.
They’re not using the word sonnet and there are no similarities between our brands or our ideas.
Yet they are able to set out a list of restrictions. However, I refuse to adhere to this bullying tactic.
I’ve had to take down my SONNET by Sarah Poland website and social media accounts …or they might get heavy.
It’s a pain and has cost me a lot development time and money, including buying domain names, woven garment labels, a sign, plus I hired a graphic designer to make the logo to my specification.
So I’ve rebranded to just my name, and I’m getting used to it already. I will see that there is a silver lining, and with both websites merging on to sarahpoland.com, art and fashion will be in the same place.
As an artist and designer, my painting and clothing design do relate to each other, and they both use colours extracted from plants, so perhaps it is for the better and the story continues...
SARAH POLAND - Natural dyed, UK made, limited edition clothing, will embody slow fashion at it’s best.
Inspired by 1950s coffee culture (think Beat Generation), 90s London, an inner rock chick fused with the colours of natural dyes.
Coffee bar, intimate gig + cocktail cool, with quality + sustainability at its core.
